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Philip Novell
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Philip Novell
Former General Sales Manager
Ford Motor Company
Detroit, MI


Dear Tom:

“Thank you for providing us with complete details including the video of your very exciting 24-Hour Ski-A-Thon to benefit Multiple Sclerosis. We are anxious to look at offerings in [the spring period] as this timeframe matches the launch of our new vehicles. The demographics are ideal for a major [Explorer] promotion in the Aspen/Vail area. Vail is number one because of the upscale marketing opportunity to showcase the Explorer and 4-Wheel Drive Aerostar.”